Illustration by John Hershey depicting the impacts of AI

From the Dean: Looking back and looking forward

Energy students touring manufacturing facility - Fall/Winter 2023 -

At a senior leadership retreat earlier this year, Provost Forman posed two questions that neatly encapsulated what I’d been thinking about: What is the Freeman School known for? And what do we want the Freeman School to be known for?

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Students help Entergy create a brighter future

Solar installation - Fall/Winter 2023 -

To get a better handle on factors impacting solar viability in Louisiana, Entergy worked with a team of Freeman School energy students to study the impact of geographic diversification on solar reliability.

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Freeman receives $5 million gift to launch experiential learning center

experiential learning center blueprint image - Fall/Winter 2023 -

The Schwartz Family Center for Experiential Business Learning will dramatically expand opportunities for students to “learn by doing” and facilitate new partnerships with local, regional, national and global corporations with whom students will work on significant and highly relevant projects.

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Freeman launches new full-time MBA curriculum

Claire Senot teaching MBA class in Goldring/Woldenberg Business Complex - Fall/Winter 2023 -

Designed to be data intensive, highly experiential and future focused, the STEM-designated program, which launched in fall 2023, leverages Freeman’s established strengths while delivering the knowledge, skills and experience sought by today’s top employers.

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BSM program climbs to No. 31 in Poets & Quants undergraduate ranking

GWBC exterior - Fall/Winter 2023 -

The Freeman School climbed 11 spots to No. 31 in the 2023 Poets&Quants for Undergrads ranking of the nation’s best undergraduate business schools.

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New EDI dean hopes to build a better, more diverse business school

Erick Valentine portrait - Fall/Winter 2023 -

As the Freeman School’s first associate dean for Equity, Diversity and Inclusion, Erick Valentine is working to embed the values of EDI throughout the B-school.

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Freeman launches online MBA program

Freeman student laughs in classroom - Fall/Winter 2023 -

To meet the growing demand for online graduate business education, Tulane University’s A. B. Freeman School of Business announces the launch of its first fully online Master of Business Administration program.

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Freeman welcomes 11 to faculty for 2023-24

Ian Ho portrait - Fall/Winter 2023 -

The A. B. Freeman School of Business is pleased to announce the appointment of 11 new faculty members for the 2023–24 academic year.

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New minor in Entrepreneurial Business launched

Rob Lalka teaches class in Lepage Center Incubator - Fall/Winter 2023 -

The Entrepreneurial Business minor is an 18-credit-hour program designed to provide students with a firm foundation in the essentials of entrepreneurship.

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Reimagining undergraduate business education

Myke Yest portrait - Fall/Winter 2023 -

As the Freeman School’s new associate dean of undergraduate education, Myke Yest is working to deliver a seamless, fully integrated educational experience.

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Freeman team wins first place in national NBA trade competition

Photo of Freeman NBA Trade Deadline Competition winning team - Fall/Winter 2023 -

A student team representing the Freeman School took first place honors in the inaugural Arizona State University NBA Mock Trade Deadline Competition.

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The promise and pitfalls of ESG investing

ESG illustration by Kenneth Harrison - Fall/Winter 2023 -

Considering environmental risks when evaluating an investment isn’t as new or controversial as you may think.

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Study shows human presence in venue photos can turn off viewers

Adobe stock image of couple on exotic vacation - Fall/Winter 2023 -

In a forthcoming paper, Assistant Professor of Marketing Zoe Lu finds that the presence of other people in photos of “experience venues” — venues that host experiences relevant to the photo viewer’s self-identity — can lower the viewer’s liking and preference for the venue in the photo.

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New study sheds light on consumers’ retailer pricing strategy preferences

Adobe stock image of Everyday Low Price retailers - Fall/Winter 2023 -

A new study by Chris Hydock, assistant professor of marketing, finds that consumers’ preference for Everyday Low Price vs. High-Low pricing depends in large part on whether the consumer is more focused on taste or quality when shopping.

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