Selected Faculty Research

Han Jiang, PhD candidate, recently had the paper “Social Network Research in Organizational Contexts: A Systematic Review of Methodological Issues and Choices,” co-authored with M.A. Carpenter and M. Li, accepted for publication in Journal of Management.

Daniel Mochon, assistant professor of marketing, recently had four papers published or accepted for publication. “Why are lotteries valued less? Multiple tests of a direct risk aversion mechanism,” co-authored with G. E. Newman, was published in Judgment and Decision Making, 7(1), 19-24; “The IKEA effect: When labor leads to love,” co-authored with M. Norton and D. Ariely, was published in Journal of Consumer Psychology; and “A scale distortion theory of anchoring,” co-authored with S. Frederick, was published in Journal of Experimental Psychology: General, 141(1), 124-133. In addition, Mochon’s paper “Bolstering and Restoring Feelings of Competence via the IKEA Effect,” co-authored with M. Norton and D. Ariely, was accepted for publication in the International Journal of Research in Marketing.

Janet Schwartz, assistant professor of marketing, recently published two papers. With M.F. Luce and D. Ariely, she contributed “Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers,” to Journal of Marketing Research, 2011, 48: S163-S174. And with J. Riis, B. Elbel and D. Ariely, she contributed “Inviting Consumers To Downsize Fast-Food Portions Significantly Reduces Calorie Consumption” to Health Affairs, 31(2).

Mita Sujan, Malcolm S. Woldenberg Chair of Marketing, contributed “Skill-Based Versus Effort-Based Task Difficulty: A Task-Analysis Approach to the Role of Specific Emotions in Motivating Difficult Actions,” coauthored with Kirsten Passyn, to the July 2012 issue of Journal of Consumer Psychology. In the article, the authors make a distinction between effort-based and skilled-based tasks and examine the correspondence between emotions and tasks. They reverse attribution theory results wherein specific emotions follow from different types of tasks, and propose emotions as antecedents; specifically that anticipated pride from success motivates engagement in skill-intensive tasks whereas anticipated regret from failure produces engagement in effort-intensive tasks, and that emotions in general motivate engagement in difficult tasks over easy tasks.

Carmen Weigelt, assistant professor of management, recently had her paper “Implications of Internal Organization Structure for Firm Boundaries,” coauthored with Doug Miller, accepted for publication in Strategic Management Journal.