How do you follow a flameout?

When new market categories emerge, there’s often a standout company that gains traction and blazes the trail for subsequent entrants. Airbnb, Uber and SiriusXM are each examples of what business scholars call beacons, companies that shine a light on a particular...

Selected Faculty Presentations and Honors

Adrienne Colella, professor of management, received the 2022 Eric Sternberg Award for Faculty Research, which recognizes Freeman School faculty members for significant contributions to their academic field of interest. John Healey, assistant professor of marketing,...

Selected Faculty Publications

Musa Caglar’s paper “An Interpretable Decision-Support Systems for Daily Cryptocurrency Trading,” co-authored with Hamidreza Ahady Dolatsara, Eyyub Kibis, Serhat Simsek, Ali Dag, Gelareh Ahadi Dolatsara and Dursun Delen, was accepted for publication in Expert Systems...