Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by Janet Schwartz, assistant professor of marketing at the Freeman School.
On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices—everything from what to order for dessert to whether to go to a restaurant advertising a special to which NFL replica jersey to buy. It may sound like an online shopping session, but in fact the students were participating in behavioral experiments designed to help researchers at the Freeman School better understand the complexities of consumer decision-making processes.
The A. B. Freeman School of Business gratefully acknowledges in the following pages those individuals and corporations, foundations, and nonprofit organizations that made gifts to the school in fiscal year 2012 (July 1, 2011–June 30, 2012).
The A. B. Freeman School of Business at Tulane University has added six new tenured and tenuretrack professors to its faculty for 2012-13. Of the six appointments, three are for newly created positions, representing the first phase of an ambitious three-year faculty hiring plan initiated last year that will increase the size of the Freeman School’s research-active faculty by almost 40 percent.
The Freeman School’s current faculty recruiting initiative seeks not only to bring the number of tenured and tenure-track faculty back to where it was prior to Hurricane Katrina but to boldly reposition the Freeman School to compete in a rapidly changing educational environment.
