Freeman welcomes 11 to faculty for 2023-24
The A. B. Freeman School of Business is pleased to announce the appointment of 11 new faculty members for the 2023–24 academic year.
New minor in Entrepreneurial Business launched
The Entrepreneurial Business minor is an 18-credit-hour program designed to provide students with a firm foundation in the essentials of entrepreneurship.
Reimagining undergraduate business education
As the Freeman School’s new associate dean of undergraduate education, Myke Yest is working to deliver a seamless, fully integrated educational experience.
Freeman team wins first place in national NBA trade competition
A student team representing the Freeman School took first place honors in the inaugural Arizona State University NBA Mock Trade Deadline Competition.
The promise and pitfalls of ESG investing
Considering environmental risks when evaluating an investment isn’t as new or controversial as you may think.
Study shows human presence in venue photos can turn off viewers
In a forthcoming paper, Assistant Professor of Marketing Zoe Lu finds that the presence of other people in photos of “experience venues” — venues that host experiences relevant to the photo viewer’s self-identity — can lower the viewer’s liking and preference for the venue in the photo.
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