Carmen Weigelt, assistant professor of management, recently had her paper “Implications of Internal Organization Structure for Firm Boundaries,” co-authored with Doug Miller, accepted for publication in Strategic Management Journal.
Michael T. Yest, professor of practice in finance, received the James T. Murphy Teaching Excellence Award in May at the Freeman School’s Graduate Diploma Ceremony.
Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by Janet Schwartz, assistant professor of marketing at the Freeman School.
On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices—everything from what to order for dessert to whether to go to a restaurant advertising a special to which NFL replica jersey to buy. It may sound like an online shopping session, but in fact the students were participating in behavioral experiments designed to help researchers at the Freeman School better understand the complexities of consumer decision-making processes.
While all this might sound like 21st century Wall Street-style art dealing, nothing could be further from the truth. Research into past art markets has revealed the existence of sophisticated dealer networks in the 19th century and possibly even earlier.
So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. It’s the Ikea effect. In a new article in the Journal of Consumer Psychology, the Freeman School’s Daniel Mochon argues that consumers tend to value products they build themselves— such as furniture from Ikea—more than similar professionally built products
