- Spring 2021 -
Rakesh Mallipeddi’s paper “A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers,” co-authored with Subodha Kumar, Chelliah Sriskandarajah and Yunxia Zhu, has been accepted for publication in Management Science.
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- Fall 2020 -
When Associate Dean John Clarke told me that Freeman had identified hospitality entrepreneurship as an emerging opportunity area for the school, I got very excited. I distinctly remember his pitch — “creating competitive advantage through customer experience” — and while that tidy summation is still accurate, the more practical question for me was, “What does a specialization in Entrepreneurial Hospitality actually look like?”
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