How Can Craft Firms Prove Their Authenticity? By ‘Operating Inefficiently’

Maple Bacon Beer illustration - Summer 2019 -

Continuing to produce beers with ingredients like maple syrup and bacon despite low consumer appeal may not sound like a smart business idea, but research suggests it may serve a special purpose.

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Using Big Data to Improve Health Care

Claire Senot - Summer 2019 -

A new paper by Claire Senot, assistant professor of management science, could change the way we look at the health care “journey” of patients, especially the portion after the patient is discharged.

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A New Approach to an Old Management Problem

Claire Senot and Jasmijn Bol - Summer 2019 -

When companies fail to achieve organizational goals, company leadership often attributes it to a failure of personnel. Two Freeman School professors, Serena Loftus and Jasmijn Bol, have a different take.

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Selected Faculty Presentations, Honors, Awards, Etc.

Daniel Mochon - Summer 2019 -

Daniel Mochon, associate professor of marketing, has been named an associate editor of Organizational Behavior and Human Decision Processes and has been added to the editorial review board of the Journal of Consumer Psychology.

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Selected Faculty Publications

Xianjun Geng - Summer 2019 -

Xianjun Geng’s paper “Bloatware and Jailbreaking: Strategic Impact of Consumer-Initiated Modification of Technology Products” was recently accepted for publication in Information Systems Research,

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Real-World Research Skills

Thumbnail image for Real-World Research Skills - Winter 2018 -

Betsy Clementson, librarian and head of the Freeman School’s Turchin Business Library, has been reaching out to employers for the last year to ensure that students graduate with the research skills they need to succeed in today’s work environment.

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Want to Give More Effective Performance Feedback? Try Using ‘Because’

Thumbnail image for Want to Give More Effective Performance Feedback? Try Using ‘Because’ - Winter 2018 -

Companies invest millions of dollars in developing performance management systems, yet managers and employees continue to be frustrated by performance evaluations they perceive to be ineffective. A 2005 survey by consulting firm People IQ reported that only 13 percent of employees and managers — and only 6 percent of CEOs — found their organizations’ performance appraisal processes useful.

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Lepage Center Announces Inaugural Faculty Fellows

Thumbnail image for Lepage Center Announces Inaugural Faculty Fellows - Winter 2018 -

The Albert Lepage Center for Entrepreneurship and Innovation has awarded eight career-development grants as part of the newly launched Lepage Faculty Fellows program.

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Selected Faculty Publications

Thumbnail image for Selected Faculty Publications - Winter 2018 -

Jasmijn Bol’s paper “The Role of Tacit Knowledge in Auditor Expertise and Human Capital Development,” co-authored with Cassandra Estep, Frank Moers and Mark Peecher, has been accepted for publication in The Journal of Accounting Research. Bol is the PricewaterhouseCoopers LLP Professor of Accounting.

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How to run a successful crowdfunding campaign

- Summer 2018 -

Two new studies from professors at the A. B. Freeman School of Business offer fresh insights for entrepreneurs on what it takes to launch and run a successful crowdfunding campaign.

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