Perspective: Weathering the Storm

By Ralph Maurer, professor of practice and executive director of the Tulane Family Business Center As executive director of the Tulane Family Business Center, one of my primary research interests is family business, and in the last several years, I’ve spent a...

The Science Behind Consumer Behavior

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices—everything from what to order for dessert to whether to go to a restaurant...