With Brexit, NAFTA and the U.S.-China trade war dominating news cycles, it’s easy to focus on the differences between nations, but for nearly 100 international executive MBA students who took part in a recent Freeman School seminar, the biggest takeaway was their similarities.
Continuing to produce beers with ingredients like maple syrup and bacon despite low consumer appeal may not sound like a smart business idea, but research suggests it may serve a special purpose.
A new paper by Claire Senot, assistant professor of management science, could change the way we look at the health care “journey” of patients, especially the portion after the patient is discharged.
When companies fail to achieve organizational goals, company leadership often attributes it to a failure of personnel. Two Freeman School professors, Serena Loftus and Jasmijn Bol, have a different take.
Daniel Mochon, associate professor of marketing, has been named an associate editor of Organizational Behavior and Human Decision Processes and has been added to the editorial review board of the Journal of Consumer Psychology.
Xianjun Geng’s paper “Bloatware and Jailbreaking: Strategic Impact of Consumer-Initiated Modification of Technology Products” was recently accepted for publication in Information Systems Research,
