Love DIY Projects? It’s the Ikea Effect

Love DIY Projects? It’s the Ikea Effect

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. It’s the Ikea effect. In a new article in the Journal of Consumer Psychology, the Freeman School’s Daniel Mochon argues that consumers tend to value products they build themselves— such as furniture from Ikea—more than similar professionally built products

Research: Selected Faculty Presentations Etc.

Research: Selected Faculty Presentations Etc.

John Elstrott spoke to students, business leaders and entrepreneurs in Boulder, Colo., on Sept. 29 as part of An Evening at the Epicenter, a series of interactive talks dedicated to promoting local, socially responsible and green businesses.

Cover Story: School of Choice

Cover Story: School of Choice

New Dean Ira Solomon hopes to make Freeman a “school of choice” for business students from around the world, but first he plans an ambitious effort to grow the school’s faculty by 40 percent in the next few years.