- Summer 2011 - If you’re like most people, you probably don’t remember McDonald’s short-lived experiment with 55-cent Big Macs, but to Neil Golden, chief marketing officer of McDonald’s USA, the ill-fated 1997 price promotion is a bitter reminder of everything that had gone wrong at the Golden Arches.
Read the full article → - Summer 2011 - Ira Solomon thinks business schools should do more to address societal issues, and the newly appointed dean of the Freeman School thinks Tulane University is just the place to take on that challenge. “I like the strategic direction I see the campus going,” says Solomon, “and I think the Freeman School is well positioned to move in that direction.”
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