From human rights violations in China to arrogance and decadence in the U.S., international news media broadcast negative stereotypes of cultures around the world on a daily basis, but according to a group of Freeman School executive MBA students, those images have little to do with reality.
When Barnes & Noble announced a nationwide marketing plan contest to help promote Nook Study, its new digital textbook reading software, a team of Tulane marketing students stepped up to the challenge, developing a set of tactics that earned them one of three finalist slots and a trip to New York to present their recommendations at Barnes & Noble headquarters.
In February, the Freeman School hosted its annual Freeman Days Networking Reception at the National World War II Museum’s Stage Door Canteen. The school’s biggest annual career event, Freeman Days brings together students, alumni and corporate recruiters for an evening of professional networking followed by a day of company presentations and information sessions on campus.
To get some help with her business, Tami Hills turned to the Freeman School and a program of the Tulane Entrepreneurs Association that matches entrepreneurs in need of assistance with MBA students eager to help. MatchNOLA was established to meet the needs of the city’s entrepreneurial community while providing hands-on experience for students interested in starting their own businesses.
Like a lot of recent graduates, Matt Wesson (BSM ’11) talked up his experience using social media when he was interviewing for jobs, but Wesson had something most other candidates lacked: Business school training. Wesson was a student in MCOM Social Media, the Freeman School’s first course dedicated to the use of social media in a business context. According to Wesson, the class helped give him an edge with recruiters when he was interviewing for a job with an Atlanta software company.
In its latest survey of America’s best business schools, U.S. News & World Report has ranked the Freeman School 40th on its list of the best graduate schools of business. The ranking, which was published March 15 on usnews. com, represents a jump of 13 spots over the Freeman School’s previous ranking — the second-biggest increase of any school on the list — and is Freeman’s highest ranking in U.S. News & World Report since 2002.
