Freeman Business

Illustration by Juan Bernabeu depicting the four focus areas of the new certificates program

Study shows human presence in venue photos can turn off viewers

Adobe stock image of couple on exotic vacation

- Fall/Winter 2023 -

In a forthcoming paper, Assistant Professor of Marketing Zoe Lu finds that the presence of other people in photos of “experience venues” — venues that host experiences relevant to the photo viewer’s self-identity — can lower the viewer’s liking and preference for the venue in the photo.

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New study sheds light on consumers’ retailer pricing strategy preferences

Adobe stock image of Everyday Low Price retailers

- Fall/Winter 2023 -

A new study by Chris Hydock, assistant professor of marketing, finds that consumers’ preference for Everyday Low Price vs. High-Low pricing depends in large part on whether the consumer is more focused on taste or quality when shopping.

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Research suggests medical marijuana laws have negative effect on innovation

- Fall/Winter 2023 -

Freeman School researchers Stephanie Cheng and Yuchen Zhang analyzed 17 years of patent activity in states with medical marijuana laws, finding that the legalization of marijuana has an adverse effect on the overall output and quality of regional innovation.

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Political skill can lead to unintended consequences in the workplace

Adobe stock image of multicolored game pieces

- Fall/Winter 2023 -

Freeman School researcher Shuhua Sun finds that politically skilled employees in competitive workplace environments can often become targets of social undermining by co-workers.

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Burke and Senot honored at Tulane Research Awards

Claire Senot, Paulo Goes and Mike Burke at awards ceremony

- Fall/Winter 2023 -

Freeman School professors Michael Burke and Claire Senot were honored for their outstanding research accomplishments at the 2023 Tulane University Research, Scholarship & Artistic Achievement Awards.

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Selected Faculty Research and Publications

- Fall/Winter 2023 -

Associate Professor of Finance Oleg Gredil’s paper “Finding Fortune: How Do Institutional Investors Pick Asset Managers?” has been accepted for publication in the Review of Financial Studies.

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Selected Faculty Awards and Honors

- Fall/Winter 2023 -

Christine Smith, senior professor of practice in accounting, received the 2023 Dean’s Excellence in Undergraduate Teaching Award. The award is the Freeman School’s highest honor for undergraduate instruction.

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Investigating the AI Revolution

- Fall/Winter 2023 -

Artificial intelligence is transforming business and society at breathtaking speed. Freeman Business spoke with four business school faculty members whose research is shedding new light on the advantages, risks and most effective uses of AI.

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Alum takes lead role in advancing EDI

- Fall/Winter 2023 -

As global brand and communication lead for Peloton’s commercial division, Skip Wilson (MBA ’12) helped launch the company’s EDI efforts.

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From breaking news to boosting business

- Fall/Winter 2023 -

Louis David (MBA ’11) was named interim president and CEO of the New Orleans Business Alliance in May 2023.

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Class Notes: Fall/Winter 2023

Harry Gestetner photographed at Tulane Business Model Competition event

- Fall/Winter 2023 -

Harry Gestetner (BSM ’22) was featured as one of Forbes’ 2024 “30 Under 30.” Gestetner is co-founder of the content monetization platform Fanfix, which enables social media creators to earn revenue by posting exclusive content to paying subscribers.

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In Memoriam: Fall/Winter 2023

- Fall/Winter 2023 -

Christian Reuter (BBA ’41)
Phillip A. Bodet III (BBA ’42)
Wolf Karl Hellmers (’42)
Jules Henry Dreyfuss Sr. (BBA ’43)

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Learning the Ropes

MBA student braves LOOP NOLA ropes course

- Fall/Winter 2023 -

The Freeman School’s incoming full-time MBA class headed to City Park in August to conquer their fears — and gravity — on LOOP NOLA’s high ropes course.

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