Research

Perspective: It’s Only Weird If It Doesn’t Work

- Summer 2013 -

There are many opportunities in everyday life to associate consumer products with success or failure. For example, imagine a situation in which a Saints fan is at the Superdome, watching the team lose badly. During halftime, he purchases and consumes a Dr. Pepper. Subsequently, the team rallies to win. Months later, during an important playoff […]

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Selected Faculty Research

- Winter 2013 -

Kris Hoang’s paper “How Do Regulatory Reforms to Enhance Auditor Independence Work in Practice?” has been accepted for publication in Contemporary Accounting Research.

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The high cost of high-frequency trading

- Winter 2013 -

The origin of the so-called Flash Crash remains a mystery, but David Lesmond, associate professor of finance, has a strong suspicion of the underlying cause: high-frequency trading.

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Perspective: Stocks Under (Latin American) Rocks

- Winter 2013 -

For most U.S. investors, Latin America tends to fly under the radar, but here at the A. B. Freeman School of Business, we’ve been paying close attention to Latin American equity markets for more than a decade.

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Consumers judge risk of illness by the cost of the cure

- Winter 2013 -

When it comes to calculating their odds of catching the flu, consumers look to an unlikely gauge—the price of the flu shot—to measure their risk, according to a new study co-authored by an A. B. Freeman School of Business researcher.

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Selected Faculty Presentations, Honors, Etc.

- Winter 2013 -

Jasmijn Bol, PricewaterhouseCoopers, LLP Faculty Fellow in Accounting and associate professor of accounting, presented her research at three recent conferences.

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Perspective: Weathering the Storm

- Summer 2012 -

Working with family-owned firms in New Orleans over the past few years, I started hearing stories about the days, months and years after Katrina and how these firms maintained continuity and restructured in response to the disaster. These stories differed significantly from those I heard from non-family firms, and they led me to conduct a formal academic study comparing the two groups.

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Selected Faculty Research

- Summer 2012 -

Carmen Weigelt, assistant professor of management, recently had her paper “Implications of Internal Organization Structure for Firm Boundaries,” co-authored with Doug Miller, accepted for publication in Strategic Management Journal.

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Selected Faculty Presentations, Honors, Etc.

- Summer 2012 -

Michael T. Yest, professor of practice in finance, received the James T. Murphy Teaching Excellence Award in May at the Freeman School’s Graduate Diploma Ceremony.

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Study shows “downsizing” options beat calorie warnings in convincing diners to eat less

- Summer 2012 -

Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by Janet Schwartz, assistant professor of marketing at the Freeman School.

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The Science Behind Consumer Behavior

- Summer 2012 -

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices—everything from what to order for dessert to whether to go to a restaurant advertising a special to which NFL replica jersey to buy. It may sound like an online shopping session, but in fact the students were participating in behavioral experiments designed to help researchers at the Freeman School better understand the complexities of consumer decision-making processes.

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Perspective: Think the Contemporary Art Market is a New Phenomenon? Think Again

- Winter 2012 -

While all this might sound like 21st century Wall Street-style art dealing, nothing could be further from the truth. Research into past art markets has revealed the existence of sophisticated dealer networks in the 19th century and possibly even earlier.

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Love DIY Projects? It’s the Ikea Effect

- Winter 2012 -

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. It’s the Ikea effect. In a new article in the Journal of Consumer Psychology, the Freeman School’s Daniel Mochon argues that consumers tend to value products they build themselves— such as furniture from Ikea—more than similar professionally built products

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Research: Selected Faculty Research

- Winter 2012 -

Venkat Subramaniam, associate professor of finance, contributed “Are there monitoring benefits to institutional ownership? Evidence from seasoned equity offerings” to the Journal of Corporate Finance, December 2011. The article was co-authored with Ilhan Demiralp, Ranjan D’Mello and Fred Schlingemann.

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