Continuing to produce beers with ingredients like maple syrup and bacon despite low consumer appeal may not sound like a smart business idea, but research suggests it may serve a special purpose.
A new paper by Claire Senot, assistant professor of management science, could change the way we look at the health care “journey” of patients, especially the portion after the patient is discharged.
When companies fail to achieve organizational goals, company leadership often attributes it to a failure of personnel. Two Freeman School professors, Serena Loftus and Jasmijn Bol, have a different take.
Daniel Mochon, associate professor of marketing, has been named an associate editor of Organizational Behavior and Human Decision Processes and has been added to the editorial review board of the Journal of Consumer Psychology.
Xianjun Geng’s paper “Bloatware and Jailbreaking: Strategic Impact of Consumer-Initiated Modification of Technology Products” was recently accepted for publication in Information Systems Research,
Betsy Clementson, librarian and head of the Freeman School’s Turchin Business Library, has been reaching out to employers for the last year to ensure that students graduate with the research skills they need to succeed in today’s work environment.
